In the last year, my company has taken some big steps away from the handmade DIY aesthetique and towards a true ready-to-wear company. I had gorgeous tags printed with my logo for the inside of my garments and accessories, as well as size tags and care tags in lieu of hand screen-printing my own. They look great. Another step I have taken is ensuring packaging looks amazing and boutique-ey. Every customer who purchases a piece from Desira Pesta gets a gift, well, what looks like one.
If you’re like me, you LOVE getting presents, especially in the mail. I therefore wrap my orders in logo-covered newsprint paper and vintage ribbon or lace and a little thank you card; and it is almost like getting a present even when you bought it for yourself!
Right before Renegade Craft Fair on the weekend of June 5,6, I was kind of freaking out about not having Desira Pesta paraphernalia for my booth. In the past, I have used a piece of cloth that I screenprinted with a gooey Are You Afraid of the Dark? type of font of my name for passersby to know who I was. (I’m hoping people still remember this show, I’m feeling old lately.) This wasn’t durable, professional, or even cute. I wanted to go the professional route and wanted a custom vinyl banner with a lovely IN YOUR FACE graphic of my logo. Lastly, it was slated to rain that weekend with tornado warning and I would need something waterproof and windproof. AUGHHH
Lo and behold! I got wind of a company called Buildasign. Alright, I’ll build my sign. Knowing how much my dad used to have to pay for his car magnets and signs from FastSigns when I was a kid, I figured these things would be $300.
They weren’t.
I could also get a sandwich board and look like the guys on 6th avenue pushing Italian food!
Buildasigns products are VERY reasonable and their site is VERY easy to use. I went through the steps of buying my html Custom Vinyl Banner in a few minutes, got to the image section and put in my high res logo:
Now because I am cursed with electronics, of course it my image didn’t have high enough resolution, or my dpi was off and I had to badger the poor customer service rep 40 times. She sure had some patience, as as I uploaded it like 240574 times and changed it 395686 times in Photoshop to make sure it looked alright, she stood by me and replied swiftly and promptly that it hadn’t worked, yet she would prevail with me. After I finally got it right, my order went through and in about 4 days, a box came.
I was excited!!!!!! This is Desira going professionallllllllll!
I opened it up. Look how beautiful!!!!!!!!
Now, that weekend it did rain. It poured like it was the apocalypse and on the Sunday of Renegade, we were forced to pull our mud-soaked wares and booth furniture into the middle of our tent and hug each other in fear. My Buildasign hung on the right back end of our booth and shone on. Not only did it make it through the wind, rain, and mud, it actually served as a shower curtain and added an additional protective layer against the elements.
If you need anything business-related for any kind of event, for your store, for your home office, or even as a gift (THINK SISTER’S FACE AS A FOUR YEAR OLD IN DIAPERS ON 3 X 6 FOOT BANNER FOR HER BIRTHDAY), I strongly recommend you get your butt on over to Buildasign. It’s totally mom and pop and not like Kinkos or Staples AND a waaay better deal. I’m so happy I did. ;o)
I saw I AM LOVE last week and it was incredible. At times, the plot was slow-paced and pregnant with impending drama, yet overall it was gorgeously shot, retro in set design, with stylized timelessness and visuals, and was all-together immensely beautiful. I loved the relationships that Tilda Swinton’s character had with each of her family members and then with her lover.
